⚙️ Engine status: wave-sender built (ramp 20→40→80/day · dedupe · AU Spam Act unsubscribe · reply→suppress · --test DKIM check · hard --send gate). 2,060 schools loaded. No real sends until you say "send it".
📧 Cold-email sequence (HOD / Drama & Music teachers)
From: Daniel Gosling <daniel@easystagecraft.com> · sent via warmed Gmail waves (20→40→80/day), DKIM/SPF/DMARC live. Every email carries: "Don't want these? Reply "no thanks" and I won't email again."
EMAIL 1 · +0 days
Subject A: Being unbullshittable by your own production crew
Subject B: 21 years backstage — for whoever gets handed the show
Hi {{first_name}},
I'm Daniel — 21 years in professional theatre and live production, and I now teach in a school, so I've stood on both sides of the production-room table.
Here's the thing nobody tells the teacher who gets handed the show: you don't need to learn how to *do* lighting, sound and stage management. You need to be unbullshittable by the people who do. To read the quote and challenge a line item. To hear "we've got a DMX issue, give us 30 minutes" and know whether to panic or go make a cup of tea. To smell the markup before you sign.
I did an Advanced Diploma in Building & Construction once — not to become a builder, but so no builder could ever con me on a contract. This is the same idea, for school productions. I've built it into a short teacher course and a set of free tools.
No pitch today — two things you can use right now, free:
- Plan and catalogue your next show in the browser (no card): easystagecraft.com
- The first course module — "The Teacher as Production Manager" — the production machine schools never see, and how to pick a show you can actually stage.
If it's useful, brilliant. If not, no harm done.
Daniel Gosling
EasyStagecraft · ABN 50 767 719 891 · easystagecraft.com
EMAIL 2 · +4 days
Subject A: The line item that quietly blows up every school show
Hi {{first_name}},
Quick one. The thing that breaks most school productions isn't the night — it's the budget, and specifically labour. Crews left the industry in droves; good crew is now ~$50/hr and a production week can run 60–80 hours a person. The maths gets away from a department fast.
The honest version of being unbullshittable here: when you can read the proposal and price the materials against current 2026 rates, you can cut a quote by tens of thousands and hold the line — because you know what it actually costs. The course walks through the real numbers, the rights/royalty traps, and exactly how to defend the budget to your business manager — with a P&L template you can reuse.
There's also a school pay-by-invoice option (PD funds, net-7), so it doesn't need a personal card.
Have a look if it's handy: easystagecraft.com/course/ — or just reply and tell me what your next show is, and I'll point you at the right starting place.
Daniel Gosling
EasyStagecraft · ABN 50 767 719 891 · easystagecraft.com
EMAIL 3 · +6 days
Subject A: Should I leave you be, {{first_name}}?
Hi {{first_name}},
Last one from me — I won't clutter your inbox.
If running the school show is ever on your plate, the free tools and the first course module are there whenever you want them: easystagecraft.com. And if you'd rather I check back next term instead, just reply "next term" and I'll do exactly that.
Either way — good luck with the season.
Daniel Gosling
EasyStagecraft · ABN 50 767 719 891 · easystagecraft.com
💌 Nurture / welcome sequence (post-purchase)
Post-Purchase Welcome Sequence — SCHOOL LICENSE (Tier 2)
For: ESC Course Tier 2 school-wide license purchasers (A$990/yr)
Audience: the principal / business manager / drama or music HOD who completed the school purchase
Cadence: 6 emails over 14 days · designed for multi-stakeholder onboarding
Sequence overview
| # | Day | Audience | Subject | Goal |
|---|
| 1 | 0 | Purchaser (HOD usually) | "Your EasyStagecraft School License is active — first 3 steps" | Confirm, magic-link, 3 immediate next steps |
| 2 | 1 | Purchaser | "Invite your team — quick start" | Send team-invite UI walkthrough |
| 3 | 4 | All school account holders (after team invited) | "Welcome to {school name} on EasyStagecraft" | Personalised to each teacher; magic-link for them |
| 4 | 7 | Purchaser | "How {peer school} got the most from this in week 2" | Multi-school case + nudge |
| 5 | 10 | All staff | "Student seats are ready — here's how to roll out" | Student seat activation |
| 6 | 14 | Purchaser | "Two-week check-in" | Engagement check + Q&A |
EMAIL 1 — Day 0: Purchase confirmation (purchaser)
Subject: Your EasyStagecraft School License is active — first 3 steps
Pre-header: All the access info inside, plus a 3-step onboarding plan that takes 15 minutes.
Hi {first_name},
Thanks for getting {school_name} onto the EasyStagecraft Suite School License. You've unlocked:
✓ Tier 1A + 1B course access (10 modules, 22 CPD hours per teacher, AITSL-aligned)
✓ Suite tools — EasyOrchestra, EasyInventory, EasyScheduler, EasyRisk
✓ 3 teacher admin seats + 30 student seats
✓ Curriculum-mapping document (ACARA / VCE / NSW / QLD / IB)
✓ Direct support from me at support@easystagecraft.com.au
Your school license is keyed to: {purchaser_email}
Sign in: {magic_link}
School admin dashboard: {admin_dashboard_url}
Three steps in the next 15 minutes to get the school operational:
1. **Sign in + verify** your school admin account works. (2 minutes)
2. **Invite your 2 other teacher seats.** Account → Team → "Invite teammate". They get a magic link sent to their school email. (3 minutes per teacher × 2 = 6 minutes)
3. **Skim the curriculum mapping doc** so you have it ready to attach to any PD justification or principal report. (5 minutes)
That's it. Don't try to launch student access today — student seat onboarding works best after teachers have spent 2-3 days familiarising themselves. Email 5 in this sequence walks through it on day 10.
I'll send a quick team-invite walkthrough tomorrow. Reply any time — it goes straight to me.
— Daniel
EasyStagecraft Suite · ABN 50 767 719 891
Unsubscribe: {unsubscribe_link}
EMAIL 2 — Day 1: Team invite walkthrough
Subject: Invite your team — quick start
Hi {first_name},
Quick walkthrough for inviting your 2 other teacher seats:
1. Go to {admin_dashboard_url}
2. Click "Team" in the navigation
3. Enter the school email address of the other teacher (drama/music HOD, technical coordinator, performing-arts lead — whoever the second + third teacher in your dept is)
4. Click "Send invite"
5. They receive a magic-link email at their school address. They click → land on the account portal signed in. No password required. No account creation friction.
The invited teacher inherits your tier — they have full Tier 1A + 1B course access AND all 4 Suite tools AND the curriculum-mapping reference.
Things to know:
- Invited teachers can be removed any time from the same Team page
- The invite link is good for 7 days; after that, resend
- Each teacher's course progress is tracked separately — when they complete Tier 1A, THEIR certificate issues to THEM (not you)
One nuance: if a teacher in your school already has an individual ESC subscription (the A$149 / A$249 tier), I'd recommend cancelling that BEFORE inviting them to the school license — they'll get superior access via the school, and the school license replaces the individual.
Need to do that? Reply with the teacher's email and I'll handle the cancellation cleanly.
— Daniel
Unsubscribe: {unsubscribe_link}
EMAIL 3 — Day 4: Personalised to each invited teacher
Subject: Welcome to {school_name} on EasyStagecraft
Hi {first_name},
You've been added as a teacher to {school_name}'s EasyStagecraft Suite School License by {purchaser_first_name}.
Your access:
- All 10 ESC Course modules (12 + 10 CPD hours = 22 hours total)
- EasyOrchestra, EasyInventory, EasyScheduler, EasyRisk tools
- Your own certificate generation when you complete the modules
- Email me directly at support@easystagecraft.com.au
Sign in here: {magic_link}
Where to start:
- If you teach drama and run productions → Module 4 (Risk Assessment in School Theatre)
- If you teach music and run ensemble/pit → Module 5 (Production Scheduling) or jump into EasyOrchestra and lay out your next show's pit
- If you teach both → start with Module 1 for terminology, then Module 4
Don't try to complete everything in one go. The course is designed for application — read one module, apply it to your next production, then come back for the next.
— Daniel
EasyStagecraft Suite
Unsubscribe: {unsubscribe_link}
EMAIL 4 — Day 7: Multi-school case + nudge
Subject: How {peer_school} got the most from this in week 2
(Edit / fill once you have at least one school customer with permission to reference.)
Hi {first_name},
A week in. Quick observation from one of the schools that started 3 weeks before you:
Their drama HOD told me the highest-value moment was when she ran her department's Year-11 OHS unit using Module 4 + the EasyRisk SWMS builder. Students built actual SWMSs for a hypothetical school production. Submitted as their term assessment.
This wasn't on my radar when I designed the course — but it's a really natural fit. The course content + tools together make Drama / Theatre Studies Unit 3 assessment work substantially easier because the students are working WITH industry-standard documents, not pretending.
Two specific suggestions for {school_name} this week:
1. Pick ONE unit you teach this term where the course content / tools could replace a generic exercise. Even one. If it's not obvious where, reply and I'll suggest based on what you teach.
2. Have a 20-minute call with your school's Drama or Music HOD across departments. Most schools we work with discover the value compounds when drama + music teachers share the curriculum content + tools, since productions cross both subjects.
— Daniel
Unsubscribe: {unsubscribe_link}
EMAIL 5 — Day 10: Student seat rollout
Subject: Student seats are ready — here's how to roll out
Hi {first_name},
You + your team have had 10 days with the course + tools. You're now equipped to extend student access.
You have 30 student seats included in the school license. Three rollout patterns I've seen work:
**Pattern A — One unit, full class.** Assign all 30 seats to a single Year-12 Theatre Studies unit. Students use EasyOrchestra to lay out their group-project pit; EasyRisk to draft a SWMS for their internal-assessment production. ~1 term of intensive use.
**Pattern B — Single project, mixed cohort.** Use seats across drama + music students for the school musical. Theatre Studies students use it for their unit-3 production journals. Music ensemble students use EasyOrchestra for pit planning. Ongoing across the year.
**Pattern C — Drama club + production crew.** Open seats to your school drama club + show production crew. Continuous, multi-year usage.
How to add students:
1. Go to {admin_dashboard_url}/students
2. Either bulk-upload a CSV of student emails (one per row), OR use the "Class roster import" if your school is on Google Workspace / Microsoft 365 (we support both)
3. Each student receives a magic-link email at their school address
Student seats DIFFER from teacher seats: students cannot save sections to the public preset library, cannot invite other students, and cannot access the course modules themselves (only the tools). This protects the IP — students see the tools, teachers see the course content + tools.
If you want students to also access course content (e.g. teaching Module 4 risk-assessment principles within a unit), you can request "guided access" which lets them read specific modules under teacher supervision. Reply to enable.
— Daniel
Unsubscribe: {unsubscribe_link}
EMAIL 6 — Day 14: Two-week check-in
Subject: Two-week check-in — what should be different?
Hi {first_name},
Two weeks since your school license activated. Quick honest check:
1. Have all 3 teacher seats been activated? (If no — what's blocking?)
2. Has the course / tools been used in at least one teaching context this fortnight?
3. Has a student seat been activated? (Optional — some schools roll out students gradually.)
4. Is there anything missing from the school license that would make it more valuable?
Reply to any of these. Honest feedback shapes where we go next. We're 6 weeks into the school license being available — every conversation now changes the product.
Specific things I'm watching for in your feedback:
- Is there a feature missing that would have made you upgrade from Tier 1A+1B to school license earlier?
- Is there a specific learning outcome in your state's curriculum that we're NOT covering?
- Is the curriculum-mapping doc detailed enough for your business manager / accreditation purposes?
If you've ever wanted to chat directly, this is a good week — reply with three time slots and I'll book a 30-minute Zoom.
— Daniel
EasyStagecraft Suite
Unsubscribe: {unsubscribe_link}
Implementation notes
1. Conditional on Stripe metadata: `metadata.tier = school_license` purchasers get this sequence. Tier 1A / 1B / Music Tech buyers get the OTHER welcome sequence.
2. Email 3 fires per-invitee: when a teacher is invited via the Team UI, fire this email to them automatically. NOT on a schedule — on the invite-sent event.
3. Email 5 student rollout: only sends if at least 2 of the 3 teacher seats have been activated. If only 1 teacher has signed in by Day 10, delay this email by 3 days.
4. Reply handling: Daniel reads + responds personally. Any "no thanks" → suppress + cancel sequence (don't continue sending).
5. Renewal-cycle email: ~30 days BEFORE annual renewal, send a renewal-warning + "what your school got this year" stats email (separate sequence to build).
LinkedIn — 30-day calendar (your personal profile)
LinkedIn 30-Day Content Calendar — ESC Launch
For: Daniel Gosling, founder, EasyStagecraft Suite + ESC Course
Cadence: 20 posts over 30 days (~5/week, skipping weekends initially)
Voice: First person, 20yr practitioner with strong opinions. Australian context.
Goal: Drama HOD + Music HOD awareness → ESC Course Tier 1A purchases + Tier 2 school enquiries
Posting principles
1. Value-first, sell-third. 70% education, 20% story, 10% product. Never lead with a product link.
2. Hook in line 1. LinkedIn cuts off at 3 lines on mobile. The hook must work standalone.
3. One specific thing per post. Not "5 tips" — one tactic, one story, one observation.
4. End with a question OR a CTA. Comments train the algorithm faster than likes.
5. Tag carefully. @Drama Victoria · @ASME (Australian Society for Music Education) · @VATE (Vic Assoc of Teachers of English — for drama crossover) only when relevant. Not every post.
6. Hashtags: 3-5 max. Mix specific (#dramateacher #schooltheatre #VATE) + broader (#teaching #education).
7. Reply to every comment in first 60 min when possible. LinkedIn's algorithm rewards engagement velocity in that window.
Week 1 — Establish credibility (founder voice, no selling)
Post 1 — Monday: Origin story (long-form)
Twenty years ago I was a kid running cables for community theatre in Geelong.
Today I shipped a course that teaches the thing I wish someone had taught me.
Risk Assessment in school theatre is the module that took me the longest to write — 3,500 words, six worked examples, every one of them based on something I either did badly or watched go wrong.
I lost a fly bar twice in my early career. Both times it was the same root cause: a workflow that didn't have "STOP" as a defensive option for the most junior person on the team.
The course is built around making stop-work-power available to everyone on stage. Not because I think school drama crews are reckless. Because the opposite — they're so eager to deliver they don't know they can pause.
That's the module. There are five more.
#schooltheatre #drama #dramateacher #ohs
Post 2 — Wednesday: Useful tactic (numbered, scannable)
Three things I do at the start of every bump-in day. None of them cost anything. All three save hours.
1. 5-minute stage-door safety brief. Read the script — don't ad-lib. The point isn't the words, it's that everyone heard the same thing at the same time.
2. Sign-on QR code on the stage door. Phone out. Scan. Add name + role. If you can't sign on, you don't work. Cheap audit trail that doesn't require a clipboard.
3. The 70% rule on the schedule. Whatever your bump-in window is, fit 70% of the work into it. The other 30% absorbs the inevitable surprises. Schedules at 100% are fiction the day they're printed.
What's your day-one routine? I'd love to compare notes.
#productionmanagement #stagecraft #dramateacher
Post 3 — Friday: A specific moment (story-led)
Dress rehearsal of "Les Misérables" with a school I was running tech for. Lighting console freezes hard at the act-2 finale. Console won't reboot.
We could have cancelled the show.
What saved it: the LD had spent 15 minutes the week before writing out a paper backup plan. Cue numbers. Which fader did what. Two operators who'd been briefed.
Not pretty. But it worked. Audience never knew.
What I learned: redundancy isn't paranoia, it's professionalism. You don't plan for what'll probably happen. You plan for what'll happen on the worst night of your year.
Because that's the night the show still has to go on.
#schooltheatre #lighting #productionmanagement
Week 2 — Tool reveals (start showing the product)
Post 4 — Monday: EasyScheduler demo (with screenshot/GIF)
Spent twenty years drawing bump-in schedules in Excel. Every time, the same problem: a director walks in, asks for "one more run-through", and the whole grid collapses because the spreadsheet doesn't know about dependencies.
So I built something that does.
EasyScheduler — Day × Venue × Row × Crew. Auto-tally crew calls across departments. Budget forecast based on hourly rates. PDF export for the stage door. Share link for parents on pickup planning.
It's part of the EasyStagecraft Suite — free to explore for 30 minutes, modest cost to save.
If you're running a musical this term, give it a try and tell me what's missing.
[link in comments]
#stagecraft #productionmanagement #edtech
Post 5 — Wednesday: Opinion (controversial / takeaway)
Hot take from 20 years of school productions:
The single most underrated production document is the principal-facing one-pager.
Not the show concept. Not the rehearsal calendar. Not the budget.
The one-pager that says: here's what we're doing, here's how much it costs, here's our risk profile and how we've controlled it, here are the names of our paid contractors, here's what we need you to approve.
Most school productions die in the approval phase. Not because the show is bad. Because the people approving have nothing concrete to say yes to.
Get good at the principal one-pager. You'll never have a show cancelled by a risk-averse exec again.
What's the hardest part of getting your shows approved at your school?
#dramateacher #schoolleadership #productionplanning
Post 6 — Friday: Tool reveal #2 (EasyOrchestra)
School orchestras are a planning headache. Real-world spacing matters. Sightlines to the conductor matter. The pit constrains everything.
I built EasyOrchestra — top-down ensemble layout with proper real-world footprints. Drag instruments. Get bowing-room visualisation for strings. Print to PDF for the MD. Export to DXF for the production designer.
A quartet takes 90 seconds. A 40-piece pit takes 10 minutes.
Free for 30 minutes of exploration; A$9/mo if you want to save and re-use layouts.
If you're running a musical pit this term, the tool is at [link in comments].
#musicteacher #orchestraplanning #schoolmusical
Week 3 — Course content (lead with module previews)
Post 7 — Monday: Module 4 preview (risk content)
Free excerpt from Module 4 of the new EasyStagecraft Suite Course:
"The single most dangerous moment is the transition: stepping ONTO the ladder, stepping OFF the EWP basket, leaning OUT from the bridge to reach a fixture. People don't fall from height; they fall from the edge."
If that lands for you, the rest of the module is the framework for thinking about every other edge-case you encounter in school theatre OHS.
12 CPD hours total in Tier 1A. AITSL-aligned. A$149 self-funded / A$249 for the cert.
[full course at link in comments]
#schooltheatre #ohs #dramateacher #cpd
Post 8 — Wednesday: Curriculum mapping reveal
The thing that takes a "PD course" from "interesting" to "school will reimburse it":
A curriculum mapping doc.
I just shipped one for the EasyStagecraft Course showing how each module covers:
— ACARA Drama F-10 (codes ACADRM048-055)
— VCE Theatre Studies Units 1-4
— NSW HSC Drama Stage 6
— QLD Drama General Senior
— IB MYP Arts + Design
— IB DP Theatre
If you're a Drama HOD wondering "can I get my principal to approve this", the curriculum mapping is the answer you staple to the purchase order.
It's open-access at [link in comments]. Use it however you need.
#dramateacher #curriculum #cpd #ibdp
Post 9 — Friday: Behind-the-scenes (builder energy)
What does it look like to ship a 6-module PD course in 5 weeks while running 4 other businesses?
Approximately: 14-hour days, AI-assisted writing on the long modules, a paid casual lighting tech who became my proof-reader, and a kitchen table covered in printouts.
I wrote Module 4 (Risk Assessment) at 1am after rigging a school show. Module 5 (Scheduling) on a Sunday morning while listening to football. Module 6 (Capstone) in chunks across 3 days, refining the rubric until it stopped feeling arbitrary.
20 years of practice doesn't write itself. But once you START writing, it surprises you what comes out.
Course landing page in comments. If you're considering writing your own PD course — DM me, I'll tell you everything I'd do differently.
#founder #cpd #buildinpublic
Week 4 — Sales mode (still value-led, but clear CTAs)
Post 10 — Monday: Specific outcome (story → product)
"We saved 9 hours on bump-in week using EasyScheduler."
That's the line one of my early users sent me yesterday. School in regional Victoria. Year-12 musical. Used the bump-in template to lock dependencies between LX, sound, and scenic so each department wasn't blocking the others.
Nine hours. Across one production weekend.
If that math works for your school too — try the Suite, free for 30 min. Subscribe if it works.
[link in comments]
#schoolmusical #productionmanagement #edtech
Post 11 — Wednesday: Comparison (positioning)
Why a school license at A$990/year vs A$149 individual purchases?
A teacher uses Tier 1A → 12 CPD hours, certificate, course content, Suite tools for them only.
A school license → all of the above for 3 teachers + 30 student seats + admin dashboard + curriculum-mapping bundle + my direct support for school-specific questions.
At 4+ teachers in the drama/music department, school license is the cheaper option per teacher. And the students get the curriculum content as part of the same package.
If your drama department has 3 or more teachers — DM me, I'll send you a school-pricing PDF you can show your business manager.
#dramateacher #schoolleadership #cpd
Post 12 — Friday: Bundle plug + scarcity
Two more weeks at the 2026 launch pricing:
Tier 1A only — A$149 (self-funded) / A$249 (with certificate)
Tier 1A + 1B bundle — A$358 / A$428 (saves A$50/100)
School license — A$990/year (3 teachers + 30 student seats + everything)
After May 31, Tier 1A goes to A$179 / A$279 and bundle pricing follows.
Not a manufactured FOMO — I genuinely set the launch price low for the first cohort. Worth grabbing if you're going to do it anyway.
[link in comments]
#cpd #schoolmusical #dramateacher
Bridge content (Week 5 — sustain pace, less salesy)
Post 13 — Monday: Tactical observation (no selling)
Most school productions have one rehearsal calendar.
The good ones have two:
1. The published one (cast + parents see this)
2. The internal one (HODs + production team see this)
The internal one has 2-3 extra rehearsals built in. It's not deception — it's because directors WILL try to add rehearsals, and you can either accept them when they come or have already calendared them.
The cast version stays clean. The internal version absorbs the inevitable creep.
Sounds devious. Saves you 4 angry parent emails per show.
#productionmanagement #dramateacher
Post 14 — Wednesday: Engagement question (no product, comments-bait)
Question for drama and music teachers:
What's the production task you'd happily NEVER do again — the one where if a tool existed to do it for you, you'd buy it tomorrow?
For me 10 years ago it was redrawing pit-orchestra layouts every time we changed venues. (I built a tool for that.)
For me now it's writing SWMSs from scratch every show. (I built a tool for that too.)
What's yours? Genuinely curious — and if it's something useful enough, I'll build it.
#dramateacher #musicteacher #edtech
Post 15 — Friday: Customer story (when available)
[TEMPLATE — fill when you have first paying school customer with permission]
[School name] picked up an ESC Course school license last week. The Drama HOD wanted to lift their staff PD evidence + give Year-12 students access to the curriculum content in their Theatre Studies Unit 3.
Within 48 hours: 4 teachers had created accounts and started Module 1. Students were running pit-orchestra layouts in EasyOrchestra during the senior musical planning.
What I'll keep noticing: schools that buy this aren't ones with PD budget to spare. They're ones where the Drama HOD has been hand-rolling this stuff for 8 years and is exhausted.
Same shape of buyer keeps showing up. That's a good signal.
[link in comments]
Posts 16-20 — Templates for ongoing weekly cadence
These you fill week-to-week from current events / new modules / customer stories. Pattern:
**Post 16:** Module 5 (Production Scheduling) free excerpt
**Post 17:** Customer story or behind-the-scenes from your current school engagement
**Post 18:** Comparison (tool vs paper, or solo vs school license)
**Post 19:** A bug you fixed or a feature you shipped that week
**Post 20:** End-of-month roundup — what 30 days of ESC course launches looked like (numbers, feedback, what changed)
Hashtag set (rotate, don't repeat all every post)
Core ESC hashtags (use 2-3 per post):
#schooltheatre
#stagecraft
#dramateacher
#musicteacher
#productionmanagement
#cpd
#edtech
Wider reach (1-2 per post):
#teaching
#education
#theatreaustralia
#schoolmusical
Brand-specific (1 per relevant post):
#EasyStagecraft
#EasyOrchestra
#EasyScheduler
Engagement strategy
**First-hour replies:** respond to every comment in the first 60 min after posting. Algorithm rewards this.
**DM follow-ups:** when someone engages substantively, send a thoughtful DM 24-48h later (not a sales pitch — a continued conversation).
**Repost-with-comment:** quote-share useful posts from Drama Victoria, ASME, or peer educators. Be visible in the conversation.
**Comment on others:** spend 15 min/day commenting thoughtfully on relevant posts BEFORE posting your own. Builds inbound engagement.
Tracking
Track in a simple spreadsheet:
| Date | Post # | Topic | Impressions | Reactions | Comments | Shares | Click-throughs (UTM) | Sales attributed |
|---|
Tag every link in your post with `?utm_source=linkedin&utm_medium=post&utm_campaign=esc-launch&utm_content=post-N`. This makes attribution clean.
After 30 days, you'll see which post topics drove highest engagement + conversion. Double down on those for month 2.